Full-Service Restaurant Marketing

Restaurant marketing built for the independent operator.

No agencies. No retainers that eat your margin. Just consistent, high-quality content that fills seats and builds the kind of brand worth talking about.

Book a 20-min intro →
The gap

Independent fine dining is under-marketed. Chains have agencies. Independents get templates, guesswork, or nothing.

Your food is exceptional. Your Instagram is an afterthought. Your competitors are spending more on a single photoshoot than you've spent on marketing all year. That's not a resource problem — it's a strategy problem.

What We Run

Everything your restaurant needs, nothing it doesn't.

Instagram Management

Strategic posting, story content, and community management. Your account, running like a proper brand — not a food blog with an existential crisis.

TikTok Content

Short-form video built for your kitchen, your tables, and the guests who can't stop talking about their meal. No dancing. No trends for trends' sake.

Professional Photography & Videography

Monthly or per-session shoots. Real food photography, not stock. Real interiors, not staged sets. Every image earns its place on your feed.

Influencer Campaigns

Carefully matched creators who actually eat at your type of restaurant. No mega-influencers. No #ad overload. Just people whose audience wants what you're selling.

Google Reviews

Response management and review strategy. Because a restaurant with twelve reviews and twelve thoughtful responses beats one with 400 and nothing but "Thanks!"

Email Marketing

Guest lists that actually open. Newsletters that feel like a recommendation from someone who knows you, not a marketing blast from a brand trying too hard.

Pricing

Two tiers. No surprises.

Every package includes onboarding. No setup fees. No lock-in contracts.

Essential
£1,000/month
Most Popular
Signature
£2,000/month
Instagram posts / week 3 6
TikTok posts / week 1 3
Shoot days / month 1 3
Influencer campaigns / quarter 3
Google Reviews Basic response management Full management + strategy
Email marketing Monthly newsletter Weekly + campaign sequences
Reporting Monthly PDF report Bi-weekly strategy call + live dashboard
Onboarding Included Included
Get started Get started

All prices in GBP. Pricing is for UK-based independent restaurants. Custom packages available — book a call to discuss.

Case study
Harper's Table — Islington, London

How we grew a neighbourhood restaurant from 200 to 4,200 followers in 90 days.

Harper's Table is a 42-cover independent in Islington, open since 2019. When they came to GildedPlate, their Instagram had gone stale — two posts a month, no strategy, no engagement. Their cover count was holding steady at around 180 per week, mostly from repeat locals.

Over 90 days, we rebuilt their visual identity from the ground up, launched a consistent posting cadence, ran two local micro-influencer partnerships, and produced a monthly shoot day that gave them a full library of usable content. The result wasn't a viral moment — it was something better: sustained, compounding growth.

4,200
New Instagram followers
38
Covers booked directly from social
4
Press mentions
2.4×
Reservation request increase
How we work

From zero to live in 30 days.

We built the process to get your restaurant's marketing live fast — and right.

Week 1

Discovery + Strategy

You fill out the onboarding questionnaire — takes about 15 minutes. We review your answers, study your market, and prepare a brand direction brief. Then we hop on a 30-minute strategy call to align on goals and priorities.

Week 2

Brand Direction + Content Calendar

We lock in your visual and tone-of-voice direction, build the content calendar for the first month, and brief the photographer or videographer for the first shoot day.

Week 3

First Content Goes Live

Your first posts go out. Your profile gets a refresh. The first shoot day happens. You're live — and it's not an afterthought, it's a proper start.

Week 4

Review, Optimise, Report

We pull the first data, review what's working, adjust the approach, and send you your first report. Then we keep going.

Ready to talk?

20 minutes. No hard sell. Just a conversation about what your restaurant needs.