Our Work

We make fine dining look like fine dining.

Content strategy and social media for London's independent restaurants — built to fill seats, not just feed feeds.

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Work

The Harper's Table — Chelsea

A 32-cover neighbourhood restaurant. Six months with GildedPlate. No borrowed light, no stock photography.

Harper's Table dish
Harper's Table kitchen
Harper's Table plating
Harper's Table food
Harper's Table ingredients
Harper's Table interior

"Six months. Fully booked Thursday–Saturday."

— Chef Marcus Webb
£4.2k → £11k Monthly revenue
3.8k → 9.1k Followers
2.4×
Advance reservations vs. six months prior
Voice

Our captions don't read like agency copy.

We write for the kitchen, not the marketing department.

New Menu
Harper's Table autumn menu

Finally. The new autumn menu. Seventy-two hours. Six hands. One philosophy: let the squash be the squash. Seared scallop, black pudding crumb, apple foam. Venison loin with damson and chocolate. A cheese trolley that actually makes you forget about pudding. Available from Friday. Book a table — link in bio.

Behind the Pass

11pm. Last cover seated at 6. It's just the two of you now. The kitchen shifts gear. The pass becomes a conversation — what we have, what we're excited about, what we want to cook for someone who actually gets it. This is why we opened a restaurant. Three courses. No menu. No choices. Just trust. Limited to six covers per service. DM to inquire.

London

This postcode has had six restaurant closures in eighteen months. We've watched three of them from our window. The ones that made it weren't the ones with the biggest social following. They were the ones people felt something about. The ones that made an area feel like somewhere worth being. We think that's worth something. That's why we show up to our local press events. That's why we say yes to the neighbourhood guide's interview. That's why we give a table to the charity auction. You don't build a neighbourhood restaurant — you build a neighbourhood.

Motion

A tasting menu reveal — TikTok format

Hook → Build → Resolution. Content that makes people feel something before they've opened the menu.

tiktok.com/@theharpers
Tasting menu reveal hook
What £200 gets you in a Chelsea kitchen 0:00–0:03  ·  POV shot of hands tying a chef's apron
Scene 1 — first course
0:03–0:08
First course. Oyster ice cream, caviar, dashi gel.
Slow-motion pour. Tight focus on the glaze forming. Music swell.
Scene 2 — kitchen at 4pm
0:08–0:15
The kitchen at 4pm — that's when it actually happens.
Wide shot of brigade at work. Lights down, candles up. The theatre before the guests arrive.
Scene 3 — final plate
0:15–0:22
Six courses. No menu. No choices. Just trust.
Final plate reveal — hands sliding it across the pass. Gold light. Smoke.

This is content that makes people book. Not just follow. Book.

Link in bio to book The Harper's Table →
Process

What we'd do in your first 30 days

Week 1
Audit & Direction
Review 90 days of your existing content
Define aesthetic: 3 mood board directions, you pick one
Audit competitors: the 5 restaurants you watch — we find what they're doing that you should be doing better
Deliverable: Brand direction document. Your approval before we go further.
Week 2
Content Foundation
Shoot your first content session (we coordinate photographer/videographer)
Write your first 2 weeks of captions in your voice — not ours
Build content calendar with platform-specific post timing
Deliverable: Live content calendar, first posts scheduled.
Week 3
Community Activation
Identify 20 local accounts worth engaging with
Begin engaging on your behalf
Post your first "kitchen" piece — something real
Deliverable: 3 posts live. Engagement activity running.
Week 4
Review & Iterate
First performance report
Strategy call: what we learned, what we're doubling down on
Set up monthly rhythm
Deliverable: Month 1 report, 90-day strategy confirmed.

Ready to see what we do?

Let's start.

Start Onboarding →