Service Agreement

1. Services

GildedPlate agrees to provide marketing services corresponding to the package selected by the Client — Essential (£1,000/month) or Signature (£2,000/month) — as described on the GildedPlate website at the time of onboarding. Specific deliverables, posting schedules, and campaign parameters will be agreed during the initial strategy call and documented in a brief provided to the Client.

2. Initial Term and Rolling Renewal

This Agreement begins on the date of signature and runs for an initial period of three (3) calendar months ("Initial Term"). Following the Initial Term, the Agreement rolls forward month-to-month and may be terminated by either party with 30 days' written notice.

3. Compensation

The Client agrees to pay the monthly retainer in advance on the 1st of each month:

• £1,000/month — Essential package (+ VAT)
• £2,000/month — Signature package (+ VAT)

Payment is due within 14 days of invoice. Late payments accrue interest at 1.5% per month on the outstanding balance. Package changes require a written addendum and 30 days' notice before the next billing date. All fees are exclusive of VAT.

4. Termination

During the Initial Term: Either party may terminate with 30 days' written notice. If the Client terminates during the Initial Term, a kill fee equal to one (1) month's retainer is due immediately, and all remaining months under the Initial Term commitment are billed in full.

After the Initial Term: Either party may terminate with 30 days' written notice. No further fees are due after the cancellation date.

Immediate termination: GildedPlate may terminate immediately for material breach, non-payment exceeding 45 days, or conduct damaging to the GildedPlate brand or reputation.

5. Client Obligations

• Provide timely access to social accounts, Google Business Profile, and any platform required to perform services.
• Respond to strategy and content review requests within five (5) business days.
• Inform GildedPlate of events, promotions, or operational changes affecting marketing.
• Not share content, strategy documents, or deliverables with third parties outside the Client's own staff.

6. Intellectual Property

All final delivered assets (completed social posts, campaigns, creative assets) become the Client's property upon full payment of all outstanding invoices. GildedPlate retains the right to use anonymised case studies and portfolio examples for marketing purposes unless the Client opts out in writing. All frameworks, methodologies, and work-in-progress materials remain GildedPlate's property.

7. Confidentiality

Both parties agree to keep confidential all proprietary information shared during the engagement, including but not limited to: client recipes, supplier relationships, financial performance, operational details, and strategy documents. This obligation survives termination of the Agreement.

8. Limitation of Liability

GildedPlate's total liability shall not exceed the total fees paid by the Client in the month preceding the incident. GildedPlate is not liable for results impacted by platform algorithm changes, economic conditions, or the Client's failure to act on recommendations.

9. Governing Law and Jurisdiction

This Agreement is governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction over any dispute arising under or in connection with this Agreement.

10. Entire Agreement

This Agreement, together with the package description published on the GildedPlate website, constitutes the entire understanding between the parties. No amendment is valid unless made in writing and signed by both parties.